Honest writing about the most frustrating parts of investing.
The mistakes, myths, and math that separate good sponsors from bad ones.
Why Storage Tenants Really Leave: The Move-Out Reasons, Ranked
Most move-outs are not price complaints. Here is how exit reasons actually distribute, which ones you control, and what each one costs a storage facility per year.
The First 90 Days: Where Storage Tenant Retention Is Won or Lost
Nearly a third of storage move-outs happen before month four. An infographic breakdown of the onboarding window, the survival curve, and the five touchpoints that change it.
The Rate Increase Tradeoff: How Much Occupancy You Can Afford to Lose
Existing customer rate increases are the most powerful and most abused lever in self-storage. An infographic look at the breakeven math, the timing that determines outcomes, and where operators go too far.
The Retention Math: Why Self-Storage Tenants Leave and What It Costs Owners
Move-outs are the quietest line item in self-storage underwriting. Here is a breakdown of why tenants leave, which departures are actually controllable, and what each month of extra tenure is worth to net operating income.
The 15-Item Due Diligence Checklist Most Passive Investors Skip
Simple, practical, and painful — the things every LP should verify before wiring capital.
Why Multifamily Still Works — If You Buy It Right
Rate environment be damned, the demand fundamentals for workforce housing are as strong as they've ever been.
What "Accredited Investor" Actually Means (And Why It Matters)
The SEC threshold isn't a certification of your investing skill. It's a legal category. Here's what it protects — and what it doesn't.
The Cap Rate Trap: Why Your 8% Deal May Actually Be a 4% Deal
The three most common ways sponsors inflate cap rates in commercial real estate marketing decks — and how to spot them in five minutes.
Ten Red Flags That Should End a Conversation With a Sponsor
Some of these look small. All of them, in my experience, predict deal problems downstream.
Why Passive Real Estate Beats Owning Rentals Yourself (For Most People)
The math on owning rental property directly rarely works out the way people think. Here's the honest comparison.
Self-Storage vs. Multifamily: Which Is Actually Better in 2025?
Both asset classes have vocal fans. The honest answer depends on your income needs, risk tolerance, and time horizon.
Self-Storage Underwriting: The Five Numbers Most Investors Get Wrong
Self-storage looks simple on the surface. Under the hood, the deals fall apart on the same five metrics again and again.
The Three Value-Add Multifamily Lies You Are Being Told Right Now
From 2020 to 2022, "value-add" became a magic word. Here are the three assumptions that quietly broke.
How to Tell If a Sponsor Is Actually Aligned With You
Alignment isn't a slogan. It's a set of specific terms in the operating agreement. Here's what to look for.